BIONICLE® A "Good Example"

Following the report of a record loss for 2003, there has been rampant speculation in the press and elsewhere as to which product lines were going to get the axe as The LEGO Company focuses on its “fundamental” products. It is made clear in this press release that BIONICLE® is a “good example” of a product the company “wants to stake (its future) on”.

0 Comments

Reply