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Random Thoughts II: TECHNIC-ally Speaking
Posted by Mark on June 10, 2002 at 12:00 AM CST:
My apologies to Dimensioneer who posted the following observation (in his BAHRAG review) after I noticed it but before I posted it:

2002 BIONICLE™ is no longer a sub-brand of TECHNIC®. All of the 2001 BIONICLE is labelled "LEGO® TECHNIC BIONICLE™", but the brand-name "TECHNIC" is nowhere to be found on the packaging of the BOHROK, BOXOR, et al. Unlike the demise of the DUPLO brand and the PRIMO brand before it, the TECHNIC brand will probably continue to hang around for years to come; it has only parted ways with BIONICLE. I think this break is a reflection of the strength of the BIONICLE brand more than anything else.

NOTE: It's a little more complicated than that. The new Darth Vader and R2-D2 sets, while built with TECHNIC® parts, do not sport the TECHNIC® logo anywhere either, though they are listed with the logo in the 2002 LEGO® Product Book that I received at Toy Fair. Also of note is that the 2001 McD's MATORAN sets are missing the TECHNIC® logo as well. It still remains to be seen if the upcoming 8400 series Racers will be the only officially branded TECHNIC® sets of 2002. -PD



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