Running until the 12th of December, The LEGO® Group is giving you your choice of either a Purple (YAY!) or Blue (boo.) keychain on a purchase of $35.00 USD or more. You can make the right choice and use the code PRPL at checkout to get the purple keychain. If for some reason you want the blue keychain, the code for that is BLUE, though I can’t imagine why when its only halfway to being purple.