AAHHG! Posted by Richard on April 6, 2015 at 08:07 PM CST:
If you are a LEGO® VIP member, a very interesting piece of marketing is likely on its way to you, if not already in your hands. I wont spoil the surprise for you, unless you hate jump scares, in which case you might want to click the link at the end of the post so you don't fall victim for it like I did.
More Information On 2015 BIONICLE® Relaunch Posted by Richard on October 11, 2014 at 10:27 PM CST:
All sorts of new information on BIONICLE®'s return is popping up. The LEGO® Company is calling the theme's relaunch "global", it would be amazing if this means the toys will be available in all regions by this date. Forum link.
Toy Of The Year Award Nominations Posted by Mark on December 4, 2007 at 09:04 PM CST:
BIONICLE missed out on the nominations for a 2008 Toy of the Year award, but Kjeld Kirk Kristiansen, the "third generation of the LEGO family and the principal shareholder of the LEGO Group", will be inducted into the Toy Hall of Fame during the Awards Ceremony. The event will be held at Pier 60 at Chelsea Piers on Saturday, February 16th at 6:30 p.m. LEGO City did get a nod for activity toy of the year. More nominees here.
BIONICLE Maintains In 2006 Posted by Mark on February 12, 2007 at 09:11 PM CST:
In this press release, BIONICLE is identified as "ranked #2 among most requested brands among American boys in 2006" and having "double-digit sales growth."
Toy Fair Pictures! Posted by Richard on February 10, 2007 at 08:47 PM CST: Clickless-picture quicklink - Click Here! Now with more pictures! At this moment I am uploading the pictures for this year's BIONICLE® line, keep in mind some are still preliminary and it appears as though the person who assembled them for display didn't quite get everything right... Plus we couldn't touch them or move them to get all the shots we needed. Ill tell you more about the swag soon. Forum Link
Toy Fair! Posted by Mark on February 9, 2007 at 08:33 PM CST:
The American International Toy Fair offically begins on Sunday, but once again The LEGO Group will be starting the party early with a preview on Saturday night. Imatron plans to be there, so we'll give you the best possible coverage we can.
The invitation promises "exclusive appearances and announcements about special consumer programs" as well as "a sneak peek at one of our most exciting new products ever!" That sounds a little more promising than this recent press release.